Lifecycle Marketing Manager
Company: DocuSign, Inc.
Location: San Francisco
Posted on: October 18, 2024
Job Description:
Company OverviewDocusign brings agreements to life. Over 1.5
million customers and more than a billion people in over 180
countries use Docusign solutions to accelerate the process of doing
business and simplify people's lives. With intelligent agreement
management, Docusign unleashes business-critical data that is
trapped inside of documents. Until now, these were disconnected
from business systems of record, costing businesses time, money,
and opportunity. Using Docusign's Intelligent Agreement Management
platform, companies can create, commit, and manage agreements with
solutions created by the #1 company in e-signature and contract
lifecycle management (CLM).What you'll doWe are looking for an
experienced Lifecycle Marketing Manager to develop and implement
onboarding, engagement, activation, and conversion campaigns
targeting our global trial audience. As a Lifecycle Marketing
Manager, you will build and execute multi-channel onboarding,
engagement, activation, and conversion campaigns and experiences,
ensuring effective execution across various surfaces including
email, in-product, mobile app, and Docusign's marketing website.
This high-impact, revenue-driving role will be at the forefront of
the Lifecycle Acquisition team, contributing to developing and
refining our trial strategies and ensuring they align with company
objectives. This role is ideal for a data-driven marketer with a
passion for optimizing the customer journey and enhancing user
engagement. You will have the opportunity to partner closely with
cross-functional teams including eCommerce, Product-Led Growth,
Marketing Operations & Analytics, Creative, and Regional Marketing.
This role will also support critical Product-Led Growth
initiatives, tailoring GTM campaigns to drive engagement,
conversion, and incremental revenue.This position is an individual
contributor role reporting to the Lifecycle Marketing
Director.Responsibility
- Partner closely with the Lifecycle Marketing trial lead to
build and implement global email, in-product, and mobile campaigns
to drive trial onboarding, engagement, product activation,
conversion, and ultimately revenue growth
- Work with regional marketing teams to develop a POV on existing
gaps in our global marketing strategy to trialists, delivering
trial product activation and conversion across key growth
markets
- Contribute to the overarching lifecycle trial monetization
strategy, aligning with company OKRs while driving incremental
revenue
- Leverage quantitative and qualitative data, analyses, and
research to find trial growth opportunities and optimizations while
using A/B testing and other experimentation methods to continually
refine campaign effectiveness
- Communicate lifecycle marketing strategies, tactics, plans, and
results across teams
- Influence product growth roadmaps to drive frictionless trial
user experiences and business outcomes
- Use dashboards and work closely with lifecycle analytics to
track, analyze, and report on campaign performance. Generate
comprehensive reports on campaign performance and communicate
insights to stakeholders
- Partner with internal teams across eCommerce, Product-Led
Growth, Marketing Operations & Analytics, Creative, and Regional
Marketing to optimize and execute campaignsWhat you bringBasic
- 5+ years experience in lifecycle marketing or similar role at a
fast-growth company, ideally from a product-led SaaS business
- Experience with multi-channel marketing campaigns, using best
practices, and building scalable campaigns that deliver
results
- Demonstrated ability to drive insights and trends from
data
- Bachelor's degree in marketing, business, or related
fieldPreferred
- Strong project management skills and attention to detail
- Dynamic, highly-motivated, organized, self-starter
- Excellent written and verbal communication
- Highly analytical and metrics-driven
- Experience with marketing personalization and experimentation,
with the ability to learn new technologies, products, or systems
quickly
- Familiarity with project management tools, email service
providers, dashboard and analytics tools, and web content
platforms
- Ability to think strategically and effectively to drive
programs from inception to execution to analysis
- Experience collaborating with cross-functional teams and
collaboratorsWage TransparencyPay for this position is based on a
number of factors including geographic location and may vary
depending on job-related knowledge, skills, and experience.Based on
applicable legislation, the below details pay ranges in the
following locations:California: $101,500 - $156,750 base
salaryIllinois and Colorado: $97,000 - $133,300 base
salaryWashington and New York (including NYC metro area): $97,000 -
$139,525 base salaryThis role is also eligible for bonus and
.Global benefits provide options for the following:
- Paid Time Off: earned time off, as well as paid company
holidays based on region
- Paid Parental Leave: take up to six months off with your child
after birth, adoption or foster care placement
- Full Health Benefits Plans: options for 100% employer paid and
minimum employee contribution health plans from day one of
employment
- Retirement Plans: select retirement and pension programs with
potential for employer contributions
- Learning and Development: options for coaching, online courses
and education reimbursements
- Compassionate Care Leave: paid time off following the loss of a
loved one and other life-changing eventsLife at DocusignWorking
hereDocusign is committed to building trust and making the world
more agreeable for our employees, customers and the communities in
which we live and work. You can count on us to listen, be honest,
and try our best to do what's right, every day. At Docusign,
everything is equal.We each have a responsibility to ensure every
team member has an equal opportunity to succeed, to be heard, to
exchange ideas openly, to build lasting relationships, and to do
the work of their life. Best of all, you will be able to feel deep
pride in the work you do, because your contribution helps us make
the world better than we found it. And for that, you'll be loved by
us, our customers, and the world in which we
live.AccommodationDocusign is committed to providing reasonable
accommodations for qualified individuals with disabilities in our
job application procedures. If you need such an accommodation, or a
religious accommodation, during the application process, please
contact us at .If you experience any issues, concerns, or technical
difficulties during the application process please get in touch
with our Talent organization at for assistance.States Not Eligible
for EmploymentThis position is not eligible for employment in the
following states: Alaska, Hawaii, Maine, Mississippi, North Dakota,
South Dakota, Vermont, West Virginia and Wyoming.Equal Opportunity
EmployerIt's important to us that we build a talented team that is
as diverse as our customers and where all employees feel a deep
sense of belonging and thrive. We encourage great talent who bring
a range of perspectives to apply for our open positions. Docusign
is an Equal Opportunity Employer and makes hiring decisions based
on experience, skill, aptitude and a can-do approach. We will not
discriminate based on race, ethnicity, color, age, sex, religion,
national origin, ancestry, pregnancy, sexual orientation, gender
identity, gender expression, genetic information, physical or
mental disability, registered domestic partner status, caregiver
status, marital status, veteran or military status, or any other
legally protected category.
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Keywords: DocuSign, Inc., West Sacramento , Lifecycle Marketing Manager, Executive , San Francisco, California
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